When Bob, Jim, and Chuck McFarlane decided at the end of World War II "to come home and help Dad," they had no idea of how their combined efforts would develop the family business into a multi-faceted operation that they would turn over to their sons. Their father, Earl, started the Wisconsin Tractor company in 1917, when he designed and built the tractor named after his home state Wisconsin (considered modern for its day). Since that time, the business has diversified and expanded so that now there are multiple businesses under one "roof."

Now Earl's grandsons run the company with the same commitment to treating customers "as best we can" just like their fathers and grandfather. John, eldest son of Bob, is President and manages the store and business offices. Dick, another of Bob's sons, manages the equipment parts and sales departments. Stan, Jim's son, manages the manufacturing and structural steel departments . Lastly Tom, Chuck's son, manages the Service and tire departments (we still do house-calls to repair and service car, truck and tractor tires, BTW) The family tradition continues today as it has since 1917 – SERVING FARMS, FAMILIES, and FAR BEYOND!

McFarlane Manufacturing Company Incorporated has the diversity you would expect from a company 10 times its size, and the "small town business ethic" of companies you might think no longer exist in today's world of corporate giants. Our third generation of family owners have worked alongside hundreds of our community's finest citizens to build a family of businesses that are surprisingly diversified but ALWAYS customer focused. Whether it's innovative farm machinery, structural steel fabrication, nationwide transport services, or any of the excellent products and services that we offer in our Retail and Service Center – McFarlane Mfg Co. Inc. works tirelessly to provide the “best of class” in all we do. Click on any of our divisions to find out more about what we do...